Project information

A vibrant branding design was created to match the spirit of this ice cream shop. The logo was designed to reflect the brand’s name, which consists of two parts (icy+vibes). After creating the logo, it was used as a branding pattern that goes into the design of other elements in the shop (i.e., the cups, aprons, cards, …). Finally, the concept of the brand is translated into a vibrant color scheme that reflects the instgram-able experience once can have in the shop.